David Butler of Coca-Cola to Be Among the Stellar Lineup at the AIGA Design Conference

David Butler knows design. As the vice president of global design for Coca-Cola, his exploration of design as an enterprise function led to the creation of a soda fountain for fast food restaurants - featuring more than 100 flavor variations-that could revolutionize not only the way consumers interact with the brand, but the entire product delivery chain.

Attendees of the "Make/Think: AIGA Design Conference," to be held October 8-11 in Memphis, will have the chance get up close and personal with Butler and a stellar lineup of design leaders through affinity sessions and small-group roundtable conversations.

Butler will be joined by design contemporaries in branding, interaction design, motion design and more-even his design consultant counterpart at Pepsi, Peter Arnell-at the event hosted by AIGA, the professional association for design.

"We're looking forward to challenging everyone's perception of their own roles as designers at Make/Think,' this year's biennial design conference," said AIGA executive director Richard Grefe.

"Whether you believe you are a strategist who can visualize the difficult with impact, relevance and beauty or a crafts person with strategic vision or someone else entirely, we will provoke you and others to think about your profession in a new light.

That's precisely what makes AIGA such a rich experience."