Paper, Printing, Design Knowledge: NewPage Ed Series Educates on Sustainable Communications

NewPage Corporation today announced the release of Balance, the thirteenth issue in its "Ed" series of educational brochures.

This new issue offers a big-picture view of sustainability in communications.

Ed #13 Balance is about considering every step of the process in the creation of sustainable communications.

The choices along the way are very complex, and everything is a tradeoff.

Ed #13 Balance looks at the footprints of both print and electronic communications - their environmental costs and advantages - and ways to make the best use of both.

It educates on ways to make a bigger impact on an audience while reducing the impact on the environment.

"Ed #13 Balance will educate its readers to more fully understand the environmental impact of both print and electronic communications," said Julie Davis, marketing communications manager, Commercial and Digital for NewPage.

"Print is a truly sustainable communication vehicle that plays an important role in a successful, integrated marketing campaign and works in partnership with e-media initiatives to increase brand awareness."