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Your True ColorsIn business, consistency is the best practice. You have a process by which you run your business day to day. It keeps things organized, reduces wasted time, and most of all saves you money. Structure always equals security and strength. Ultimately these are the qualities that we all look for in the vendors and products we use. These are the qualities your customers are looking for in you.
How do you show strength and security without bringing the customer to the office?
Now we have found the root of good graphic design. All facets of graphic design are geared toward making your company look strong and secure through the eyes of your new, old and potential customers.
One of these facets is color.
Believe it or not, color plays a big part in the message you deliver through your company’s marketing materials. For instance, the color red is a strong color that can portray strength, but also temper and anger. Red is one of the strongest colors.
What does color have to do with my business?
Every company has a set of corporate colors. These colors can be found initially in your logo. More often than not, your logo will consist of two or three colors. If it is three, then these are your primary corporate colors. A set of secondary colors can be built from the three primaries. Now you have your corporate color pal
more: graphicdesign.about.com/od/color/... (437)
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7/9/2004 | Viewed 8,783 time(s)
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