Good Design Gets Museum Show for Amsterdam Weekly

Amsterdam Weekly, the city's free weekly cultural paper, has been chosen to appear in a new international exhibition opening this week in London's Design Museum.

Examples of the paper will appear in the exhibition 'Under a Tenner: What is Good Design?' Guest curators from around the world were asked to choose objects that are both well-designed and cost less than 10 British pounds. (In fact, the Weekly costs nothing: it is available for free at more than 450 locations in Amsterdam.)

Amsterdam Weekly was chosen by the Experimental Jetset, a Dutch graphic design studio, as one of their 10 examples of inexpensive good design.

'We're living in a culture where a strong distinction is made between the "mainstream" and the "underground". It's an artificial dichotomy we absolutely don't believe in. To us, the best manifestations of culture- whether it's a Beatles song or a Hitchcock movie-transc end this division,' says Danny van den Dungen of Experimental Jetset. 'That's why we like Amsterdam Weekly so much. It shows that an aesthetic you might expect in the context of progressive magazines also functions perfectly within the context of a freely distributed, mass-produced weekly newspaper.'

'In short, in addition to the fact that Amsterdam Weekly is well designed-as in clear, logical and efficient-it also confronts a w