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Is Your Logo That Important?Corporations, which have heavily relied on graphic design, logos and too many colorful themes while ignoring the real names, are facing some new challenges. As the logos have lost their power, the companies now have to reinforce their ignored name as a solo warrior. Previously, names were basically seen in print; today they are mainly typed in cyberspace.
Your logo is not that important these days, as most customers have no motivation to remember the subtle intricacies or bizarre approaches to logos that are intended to stimulate demand. They are already flooded with colorful graphic look-alikes and continuously regenerated blasts from every corner.
Today's customers are in need of a simple name to follow and remember until the next time a need arises.
Names have replaced logos and have dramatically changed the rules of corporate and product branding.
Corporations, which have heavily relied on graphic design, logos and too many colorful themes while ignoring the real names, are facing some new challenges. As the logos have lost their power, the companies now have to reinforce their ignored name as a solo warrior. Previously, names were basically seen in print; today they are mainly typed in cyberspace.
So what good are names if your customers can't see, hear or speak about them, and what good are the products and
more: www.ecommercetimes.com/story/4016... (423)
8/2/2005 | Viewed 17,995 time(s)
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