Baxa Corporation Honored with Two American Inhouse Design AwardsThe Graphic Design team at Baxa Corporation was awarded two 2005 American Inhouse Design Awards from Graphic Design USA - a national magazine for design professionals - for their humorous and creative work on a three-part direct mail campaign for the company's Rapid-Fill Automated Syringe Filler (ASF).
The team also won an award for Baxa Corporation's 30th Anniversary product catalog, which featured extensive reference materials and special direct mail offers. The annual awards recognize the outstanding work of in-house designers.
The direct mail campaign, entitled "Missing Essentials," featured three separate postcards, each with something missing - a coffee machine with no coffee pot; an empty toilet paper roll and a pharmacy laminar airflow hood without the Rapid-Fill ASF.
The final mailer included magnets of the previous missing essentials, so that they could be added back to "complete" the pharmacy, the message indicating that no pharmacy can be without these critical items.
The direct mail pieces were mailed to more than 9,000 pharmacists in hospitals across the United States.
"The team has such creative energy and intuitive understanding of what Baxa is and what we stand for as a company", notes Greg Baldwin, Company Chairman and CEO.
"I did not need an award to know this, but it's a good time to recogn
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