Planet Designs Brain Fitness Kits for Inspiration and Relaxation

Helping The Relaxation Company and Ellipsis Arts market its musical and spoken recordings to retailers tapping the growing wellness category, Planet Propaganda branded and designed six, new thematic packages including a CD recording, instructional cards and related accessories.

The first packages to be released this summer will be a series of three Brain Fitness Kits helping achieve creative inspiration, relaxation and restful sleep.

"We're getting very good feedback on the new, contemporary look and feel of these kits," says Jeff Charno, president of Agog Creative, the parent organization for The Relaxation Company and Ellipsis Arts.

He adds, "Planet's most important contribution so far has been our Brain Fitness name and positioning.

This is a concept that resonates immediately with consumers. They intuitively know and immediately understand that these kits will help you take care of your brain, just as you would your body."

For more than 20 years, The Relaxation Company and Ellipsis Arts have created recordings to assist people seeking calm, balanced, creative lives, as well as to share music of other cultures from around the world.

Its compositions are developed to enhance meditating, exercising, healing, sleeping and thinking.

"Their recordings are well known in the New Age category, but retail trends