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Graphic Designers Placed in Compromising PositionNewPage Corporation, today unveiled the winners of a makeover contest featured on its thetrueyou Web site.
Randomly selected from a pool of the first 1,000 site registrants, the three winners are: Erik Mace, Chicago; Frances Yllana, Dallas; and Jenn Richey, New York City.
True to its claim, which promised lucky winners they could shuck their everyday wardrobes and plunge into the world of chic, the contest provided each a personal metamorphosis: from regular hip guy to rock star, from fresh faced girl to forties femme fatale, and from cutie to 1950s kitschy.
In keeping with the company's program to help graphic designers improve themselves and their business, thetrueyou makeover contest was designed as a unique alternative to run-of-the-mill competitions of the type found on other graphic designer-centered sites.
Besides winning the contest, all three winning designers had several things in common -first, the stress of role reversal, they had to pose in front of the camera instead of being behind it and calling the shots.
The compulsion to art direct was something each of them had to suppress.
"That was an eye opening experience," said Frances Yllana, an art director at Eisenberg & Associates in Dallas.
"Thankfully, we were included in the process of selecting our new 'look,'
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30/9/2005 | Viewed 23,747 time(s)
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