Bottling the Design: The Club Coca-Cola

The Club Coca-Cola project was launched at Studio One in Cape Town last month as part of a global campaign that will see the world's young adults being introduced to a limited edition, contour shaped aluminium Coca-Cola Bottle.

This Club Coca-Cola bottle is printed with designs in ultraviolet ink from some of the world's leading creative agencies.

The functionality of the contoured, limited edition CLUB Coca-Cola bottles has been taken to the outer edges of global design by a team of five of the world's best design agencies, tagged the M5 (Magnificent 5) by the soft drink brand.

The M5 consists of the Designers Republic (Europe); MK12 (North America); Lobo (South America); Caviar (Asia) and Rex & Tennant McKay (Africa).

The common theme of "optimism" and "a better world" was the basis with which these designers started their creative development - key to brand Coca-Cola's identity.