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Troika Rebrands Great American Country (GAC) NetworkTroika Design Group, a strategic design and branding agency, has created a new on-air identity for Great American Country (GAC), E.W. Scripps 24-hour country music video network.
The new look comprises a redesigned logo, IDs, bumpers, promo toolkits for day and nighttime programming, billboards, and a music package with signature mnemonic.
Troika handled everything from concept, design, and animation for the rebrand, which is centered on the visual theme "Modern Tradition".
"Troika is familiar with how to market a country music brand and has worked with other Scripps properties such as HGTV, Food Network, and Fine Living, so I knew the company had the corporate sensibility and know-how to strategically and creatively market GAC," said music network veteran and repeat Troika client Stacey Killian Hagewood, VP of Client Services, Great American Country.
The GAC redesign takes inspiration from the colorful patchwork look of quilts and the rugged feel of honky-tonk bar signage.
Titles, live-action footage provided by the network, graphics of western iconography (cowboy boots, mandolins, Gibson guitars, bulls), and Troika-shot still photography are layered together, along with peeling paint textures and stencil lettering effects that are incorporated to add a vintage and organic feel.
more: Troika Rebrands Great American Country (GAC) Network
design directory:
Troika > Advertising Design Studios
February 10, 2006 | Viewed 41,827 time(s)
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