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Z4 by Joshua Davis: A Design Project at the Leading EdgeArtists love to venture along and even beyond the ragged edge, pushing the envelope as they work and progressively redefining what is possible.
Just a few years ago, the design of the new BMW Z4 Coupé, for example, would have been considered impossible to build - the lines too extravagant, the panels too complex to manufacture.
For New York-based designer Joshua Davis, feasibility problems are familiar ground: His works originate on the computer, and to date, they have been considered too complex to print.
This common ground recently triggered a spell of close collaboration between Davis and BMW - giving rise to a limited edition of unique prints inspired by the new Z4 Coupé.
34-year-old Davis is a pioneer of algorithmic graphic design.
The prestigious locations where his works have been exhibited include the Tate Modern, the Centre Pompidou, and P.S.1 MoMA.
In the runup to the launch of the BMW Z4 Coupé in mid-2006, Davis will be producing three limited series of large-format, high-end color prints for BMW which, from today, can be ordered on a dedicated website.
The pioneering aspect here is that each signed and numbered print has its own individual design - so each one is entirely unique.
more: Z4 by Joshua Davis: A Design Project at the Leading Edge
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Joshua Davis > Digital Designers
February 23, 2006 | Viewed 44,462 time(s)
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