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Planet Propaganda Creates Book of Summer for American Players TheatrePlanet Propaganda has designed and illustrated American Players Theatre's annual Book of Summer.
In addition to enticing audiences with a preview of APT's 2006 performances on the outdoor stage, Planet created the piece as a tangible keepsake for those who return year-after-year.
The theatre's loyal following have established the Shakespearean repertory company of Spring Green, Wis., as one of the most popular outdoor classical theatres in the country.
Planet Propaganda has contributed 16 years of creativity and strategic thinking to securely position APT as part of an essential, summer experience: driving through rolling rural hills, dining on wine and cheese, enjoying a casual atmosphere set within the lush summer woods, walking uphill at sunset to the intimate 1,200-seat amphitheater, and watching celebrated classical theatre late into the night.
"The audience gets more than just a world-class Shakespearean performance," says Dana Lytle, Planet co-founder and creative director.
"APT is a complete experience, a whole afternoon or evening spent in the presence of art and nature."
By celebrating this experience, and the theatre's unique place in the Wisconsin summer landscape, Planet conveys a consistent marketing message while finding inspiration for a fresh approach each year.
more: Planet Propaganda Creates Book of Summer for American Players Theatre
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28/3/2006 | Viewed 26,795 time(s)
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