Newpage Brochure Helps Creative Professionals Achieve Brand ConsistencyNewPage Corporation, the largest coated paper manufacturer in North America, has created a new reference tool for creative professionals titled, "A Sterling Business."
The brochure demonstrates how one product line - Sterling Ultra - achieves brand consistency by illustrating within its pages how Sterling Ultra can be used across an entire print campaign.
Containing six comprehensive segments, the book clearly exemplifies - through the use of striking visuals - product versatility, image consistency, and production efficiency, no matter which printing process is selected.
The Tools section includes a review of the Sterling Ultra product line through 4 color imaging with spot gloss varnish, spot dull varnish, and no varnish comparison using a waterfall format, which depicts the same image printed on six different papers within the Sterling Ultra line.
The Applications portion of the book showcases various Sterling Ultra paper combinations by demonstrating how easily brand consistency can be achieved using one quality brand of paper, for everything from envelopes and postcards to direct mail response cards and more.
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