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Art Institute of New York City Partners with ToyotaToyota is sponsoring a unique opportunity for students to develop and implement a campaign to market the all-new Yaris.
Students at the Art Institute of New York City are one of ten groups from select Art Institutes nationwide who are challenged with marketing the Yaris to its target audience - their peers.
This unique industry-education partnership is part of a program sponsored by Toyota known as the Yaris Debut Challenge.
The Yaris Debut Challenge presents students with the rare and valuable opportunity to gain real world experience working with a prestigious client.
During the spring quarter, these talented students will create a fully functioning marketing agency responsible for developing, implementing and evaluating a marketing campaign for their client, Toyota.
The students' campaign strategies will focus on increasing awareness for the Yaris, using new and creative tactics.
Students receive a $2,500 budget to help bring their plans to life.
After organizing their agency and analyzing research about their target market, student teams will spend the initial stage of the semester formulating a marketing strategy and developing campaign ideas.
The students will then present their ideas to executives from Toyota and execute their campaign.
more: Art Institute of New York City Partners with Toyota
13/5/2006 | Viewed 31,354 time(s)
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