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2006 ReBrand 100 WinnersOne hundred of the world's most dynamic and refreshing rebrands are winners in the 2006 ReBrand 100 Global Awards announced today.
Representing 18 countries and 41 industries as diverse as pharmaceuticals, financial services, technology and tourism, the 2006 winners exemplify the best in rebranding strategy and design execution across the globe.
An international panel converged in Providence, Rhode Island, to jury the second annual competition.
"ReBrand 100 recognizes the incredibly complex and successful rebranding efforts that drive businesses forward," said Anaezi Modu, Director, ReBrand.
"Differentiating and articulating brand experiences in today's global economy is no easy task.
We all stand to learn from the customercentric approaches, methods, insights and best practices of the 2006 ReBrand 100 winners."
"A critical success factor in rebranding is the clear distillation and understanding of the core brand equity, and building on it in a fresh, unexpected manner," said Lorrie Browning, General Manager, Infant/Preschool Brands at Hasbro and 2006 ReBrand 100 juror.
"The 2006 winning organizations all demonstrated this insight, and through creative and innovative design met the challenge for successful rebranding."
more: 2006 ReBrand 100 Winners
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20/5/2006 | Viewed 25,922 time(s)
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