AIGA Design Expedition to China

Design is sizzling hot and served up fast in China today.

As markets rapidly expand and global competition heats up, the importance of design and communication has emerged as a truly vital, important key to success.

This is especially true in a growing China, where thousands of products are designed and produced each day and hundreds of schools graduate 10,000 designers each year.

China is in the exciting process of re-invigorating and re-interpreting the global field of design.

How will it incorporate and build upon its own ancient cultural and design traditions? What can an American designer learn from our Chinese counterparts in this global era of design possibilities?

The understanding of other cultures is a prerequisite for effective communication and design.

Some of the most vital moments of cultural exchange come when engaging in a true dialogue with one's peers.

With this in mind, the AIGA Center for Cross-Cultural Design is sponsoring a 13-day Design Expedition to China to visit three of China's most dynamic cities: Beijing, Shanghai and Guangzhou.

This in-depth tour will lead a select group of American designers to engage their Chinese counterparts-to experience firsthand how Chinese designers live and work, to discover the sources of their inspiration, and to learn how they communicate in this