An Idea Worth Expanding: Myndology

Myndology, formerly Mindbinders, introduces its new and expanded line of stationery and study products.

Building on its foundation of "good thinking" with O-ring flashcards for studying, sketching and more, Myndology's new design-enhanced line includes an entirely new line of spiral notebook in a variety of sizes, types and designs.

The Myndology Notebook uses the revolutionary Atoma Binding System from Europe, which features a plastic disc binding that allows sheets to be pulled out and then put back in, anytime, anyplace.

The sleek design and innovative binding system allows for multiple sizes of sheets to be held in one notebook.

The creative, color infused design and packaging are the result of a collaboration between Myndology and Minneapolis-based design firm Duffy & Partners.

"This is a very exciting venture for us - particularly with another Minnesota based, entrepreneurial company.

The explosion of design in everyday life and ordinary products is really exhilarating.

With Myndology, we have had the opportunity to translate our experience in branding to product design, carrying the brand to a whole new level," said Tricia Davidson, managing partner of Duffy & Partners," said Tricia Davidson, managing partner of Duffy & Partners.