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Spark Energy Fully Branded by Zero Design EdinburghZero were commissioned to undertake a full branding exercise to launch Spark into the marketplace and develop it further over time.
From the outset we were a fundamental part of the whole exercise, brought in at an early stage to fully participate in all angles of the branding process.
From involvement in the naming and strapline development, right through all of the customer facing material, our expertise in this field were utilised fully, as an integrated part of the launch team.
The name and identity had to have a lively modern feel, something dynamic and exciting, but which also stood for reliability and respectability.
With Spark we have helped develop a real alternative to what's currently in the marketplace while ensuring that we're not alienating consumers.
Founder of Spark, PJ Darling, said that Zero, "have taken a fairly wide-reaching brief and delivered against the strategy perfectly.
It's rare to have a creative team be mindful of strategy while still delivering leading creative.
It's been a very rewarding experience throughout."
more: Spark Energy Fully Branded by Zero Design Edinburgh
October 26, 2006 | Viewed 37,972 time(s)
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