Improving and Measuring Design's Role in Business Performance
January 17, 2007 | Levent OZLER
Business executives, design directors and design managers are asked more and more often to provide improvement and measurement of design and design management effectiveness, in order to achieve desired business results.
How is this best accomplished?
What criteria must be evaluated in order to improve?
Are measurements subjective or objective?
Is this based on customer satisfaction, emotion, time to market, innovation, return, new markets, process improvement, or social and environmental responsibility?
DMI addressed these challenging questions at the 31st International Design Management Conference in the US, and will build upon this successful learning with further exploration at this European conference.
more: dmi.org/dmi/html/conference/europe07/conference.ht (342)
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