A Colorful Menu: Glass Ceramic Cooktops
February 6, 2007 | Senay TOPCUOGLU
Household appliance makers are always looking for ways to make their products and brands look unique.
New colors and decorative trends in glass ceramic cooktops offer innovative solutions.
Colors convey emotions and values.
They can give a product an exclusive look and influence a consumer's buying behavior much like a compass that guides them on how they should feel.
For this reason, being able to determine the future trends in paint jobs three to six years from now, already ranks as an important objective for experts in the automotive industry who design cars.
Colors are also beginning to play a more important role for Ceran glass ceramic cooktops that are traditionally black.
Manufacturers of household appliances have been giving a lot of thought to how to generate emotions with regard to their products and brands and stand out in the marketplace by offering colors.
"We've been hearing from our customers in Europe's household appliance industry and thinking about color for quite some time," explains Stefan-Marc Schmidt, head of marketing and sales for SCHOTT Home Tech, the world's market leader with over 70 million glass ceramic cooktops sold.
more: schott.com/magazine/english/sol106/sol106_07_color (694)
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