New H&M Collection Features Organic Cotton
February 20, 2007 | Levent OZLER
This spring collection from H&M introduces a desirable fashion range for women, teens, children and babies.
The clothing line, featuring organically grown cotton, will be available in selected stores in all H&M markets from March 2007.
"These clothes are great pieces of the moment.
They combine a conscious choice of materials with the latest design, allowing you to look just as good on the outside as you feel on the inside," says H&M's head of design Margareta van den Bosch.
Organic cotton is cotton grown without the use of harmful pesticides and synthetic fertilizers.
The annual world production of organic cotton is still very limited and represents less than one per cent of all cotton.
In order to increase the demand for organic cotton and thereby encourage cotton growers to convert to organic cultivation, H&M started to use organic cotton a few years ago.
At the start, it was included mainly in a selection of babies' and children's garments.
H&M has subsequently worked towards using an increased amount of organic cotton.
In addition, H&M became a member of Organic Exchange, an organisation that promotes organic cotton worldwide, in 2003.
more: hm.com/csr (2,665)
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