Sockeye Creative Rebrands an Old Portland Favorite: MacTarnahan's Brewing
March 8, 2007 | Sally Murdoch
Starting the first week of March 2007, MacTarnahan's Amber Ale will be celebrating its 21st birthday and sporting a redesigned label and new packaging designed by Portland's Sockeye Creative, the agency of record for MacTarnahan's Brewing.
The new packaging features a diagonal banner with the distinct red MacTarnahan's logotype displayed on a forest green and tan background, accompanied by a stamp stating, "Portland's Original Amber Ale."
The award-winning recipe for MacTarnahan's will remain the same.
"MacTarnahan's is a Portland original, a pioneer, and one of the most loved brews in the booming craft beer category," said Scott Barnum, President and CEO, Pyramid Breweries Inc.
"Our goal is to get better beer lovers to discover or rediscover this truly great brand.
Mac's has been kind of low-key the last couple of years and so we're celebrating its 21st birthday with a big bang!
Now that Mac's is of 'legal age,' we're giving the brand some new clothes and some spending money to mark the occasion."
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