First Cut: Industreal

Cut, crop and trim in the world of design denotes the decisive movement that gives surfaces a shape (but often to emotions and intuitions too) through a precise and meticulous action in which cutting defines a border, an edge, thus creating the outlines of a shape.

The depth of a decision can be perceived in the first cut (the etymological origin of the verb to decide is cut off from de- 'off' + caedere 'cut'), an action that changes the continuity of a surface, scratches the indifference of a flat material (be it canvass, wood, leather, paper, plastic or metal) and bends the two-dimensional stillness of a flat area into the ardour of three-dimensional space. Thus the ups and downs that animate the material give shape to an idea, dressing an object and creating around an empty space a shell that defines content.

Cuts, grooves, etchings, embroidery and friezes together with holes, slots and incisions share a project vision that, starting from a surface, either encompasses it to create a shape that appears on the surface like calligraphy, or cuts out edges, hems, layers and flaps, in order to fold and assemble, sew or glue, solder or fix.



In other words, to give shape and encompass in the world of objects that three-dimensional dream that all surfaces have within.

Like the cloth that wants to be fleece again, the table a tree, metal mineral and glass to become sand.

To dress, clothe, cover, wrap and veneer belong to the creative dictionary of those that cut without ever hurting.

Having explored the expressive potential of rapid prototyping (In Dust We Trust 2004), having revisited the idea of models (Model Ideas 2005), having considered the expressive strength of a project dream (Dream 2006), this year Industreal has focused its research on the potential offered by laser-cutting, both in terms of precision and in terms of adaptability to ideas.

The designer now has a pair of powerful scissors with which to cut, engrave or simply draw on any kind of surface.

In Industreal language, First Cut denotes artist's proof.

Exhibition April 18-22, 2007 from 9 am to 7 pm
Industreal C/O Fabbrica del Vapore
Via Luigi Nono, 7
20 154 Milano

More Information
industreal
Monica Favara
Tel +39 02 36517890
info industreal.it

Industreal: http://www.dexigner.com/directory/detail/7958.html

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