ReTHINK: SEGD Annual Conference

The 2007 Annual Conference & Expo of the Society for Environmental Graphic Design (SEGD) addresses the complex field of environmental graphic design and the role of environmental graphic designers in rethinking their clients environments and their approaches to designing. With Boston as the perfect setting and SEGD as guide, the event will feature speakers who rethink design - and our place in it - every day.

The keynote session, titled Creative Rethinking : Rethinking Creative will feature Boston native Brian Collins, Chief Creative Officer for Ogilvy & Mather's Brand Integration Group; Sohrab Vossoughi of Ziba Design; Ben Fry; and Pentagram's Paula Scher.

The Conference takes place 30 May - 2 June 2007 in Boston, MA. Sessions will include:

- Finding the Patient Experience
- Gearing Up to Go Green
- Courage and Curiosity
- Rethinking the Visitor Experience

The event will also include sessions on marketing and professional development as well as tours of significant Boston locations such as the Big Dig, MIT and University Park, Fenway Park, and Children's Hospital Boston. Several Tech Talks will be held on 1 June.

On Saturday, 2 June, thirty-two outstanding designs will receive 2007 SEGD Design Awards, which recognize excellence in environmental graphic design.

The Conference also features an Expo on Friday,1 June, where more than 80 exhibitors will feature leading-edge products, materials, and services for specialty sign and exhibit design.

The identity design and supporting materials are created by Stellarvisions.

SEGD is an international non-profit educational organization providing resources for design specialists in the field of environmental graphic design, architecture, and landscape, interior, and industrial design. SEGD members are leading designers of directional and attraction sign systems, destination graphics, identity programs, exhibits, and themed environments.

Environmental Graphic Design embraces many design disciplines including graphic, architectural, interior, landscape, and industrial design, all concerned with the visual aspects of wayfinding, communicating identity and information, and shaping the idea of place.
SEGD: http://www.dexigner.com/directory/detail/835.html

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