Brandwidth's Red Hot UEFA Campaign for Toyota
May 19, 2007 | Guy Whiting
Brandwidth have developed an integrated campaign to find 22 lucky winners to accompany Espanyol and Sevilla on to the pitch for the start of this year's UEFA Cup Final.
A nationwide search was conducted, which required a uniform creative approach across all media to encourage parents to enter their kids for an experience of a lifetime.
This creative promotion combined four key elements successfully in one execution - Product: Toyota Auris, Location: Glasgow's Hampden Park Stadium, ATL campaign: Flaming meteorite, Focus: Football.
The resulting image featured on all marketing collateral and showed the Auris as the focal point before a golden stadium, whilst a dynamic flaming UEFA football streaked across the sky.
With the main print areas remaining predominantly black, this proved an arresting image.
When applied to animated banner ads, screensavers and websites, our multimedia executions were equally dramatic.
The campaign has succeeded in consistently communicating Toyota's status as official sponsors of the UEFA Cup Final throughout the UK by involving their dealer network in the local community.
more: brandwidth.co.uk (395)
163 impressions - 49,849 clicks
