Zegna vs Louis Vuitton
March 16, 2004 | bengisu
Louis who? The glamorous guests arriving for the grand opening of the new Louis Vuitton boutique at Fifth Avenue and 57th Street were in for a big surprise: the strongest statement of the evening came from an Italian competitor. Ermenegildo Zegna had taken over the façade of the adjacent building, where it presently has a boutique, for its latest advertising campaign starring Adrien Brody. Zegna had splashed the Oscar-winning actor across a three-sided structure that jutted out twenty feet from the building and soared up five stories. Those who came to celebrate French luxury were reminded of
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