Reinventing with Design 2007

The Design Management Institute (DMI), will be a lead partner in the Reinventing with Design (ReD) conference on June 13 at the Hong Kong Design Centre. Partnering with DMI is the Central St. Martin's College of Art and Design, and the Hong Kong Design Centre. ReD is one of the HKDC's major annual programs.

The Reinventing with Design Conference will focus on the strategic value of design to business and various design management issues - ranging from integrating design into the core of business, the management of design talents, brand management, to measuring design effectiveness. This international cross-collaboration will bring together world-class experts to an emerging Hong Kong market, and will increase the dialogues and opportunites of design in business.

"The HKDC is proud to co-organize the Reinventing with Design Conference with the Design Management Institute. The Conference marks the beginning of a long-term partnership between the HKDC and DMI and signifies Hong Kong's important role as a design management hub in Asia. We look forward to working closely with DMI in promoting the importance of design management in the region," stated Mr. Victor Lo Chung-wing, Chairman of Board of Directors, Hong Kong Design Centre.

Principal speakers will share their insights, experience and latest global trends in design and branding, including:

Mr. Victor Lo, Chairman, Hong Kong Design Centre
Professor Simon Bolton, Central St. Martins College of Art and Design
Dr. Thomas Lockwood, President, DMI
Lee Green, Worldwide Vice President, IBM Brand and Values Experience, IBM
Peter Phillips, Design Strategy Consultant
Sam Hecht, Founder, Industrial Facility
Cressida Grainger, Managing Director, Mathmos
Jerome Kathman, President and CEO, LPK, Inc.
Nigel Plested, Design Director, Mamas and Papas

An optional supplemental seminar, Creating the Perfect Design Brief, instructed by Peter Philips, will follow the conference on June 14. Attendees will learn how a well-crafted design brief can enhance creativity, shorten the time necessary to complete a design project, and practically guarantee quick approval of a design solution.

For registration information, visit: http://www.hkdesigncentre.org/activities/red07 or http://www.dmi.org/conferences, contact DMI by telephone at 617-338-6380, or FAX requests for registration to 617-338-6570.

DMI: http://www.dexigner.com/directory/detail/827.html
Hong Kong Design Centre: http://www.dexigner.com/directory/detail/7894.html

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