Strategies That Transform Brands 2007

Is your company's brand clear and true? Mergers, acquisitions, leadership changes, new markets, shifting demographics, and time itself can derail even the strongest brand.

Organizations in the midst of critical change need the tools and insights to get back on track and moving forward.

Scott Lerman has led some of the most important brand programs of the past decade.

In this workshop, he provides real world examples of the transformation of corporate brands-giving participants a rare insider's view.

This seminar is valuable for anyone who wants to have a significant role in defining or managing a company's brand and reputation.

Companies that are dealing with the effects of significant change will find this seminar particularly useful.

You will maximize the benefits of the workshop experience if you come with one or more colleagues from your company.

more: dmi.org/dmi/html/education/seminars/stb.htm (121)

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