H&M in Cooperation with the Sims 2

H&M and Electronic Arts (EA) launched a stuff pack for the world's biggest video game. The Sims 2 H&M Fashion Stuff Pack contains virtual replicas of garments from H&M's summer collection, plus everything you need to create your own H&M store. In addition, The Sims 2 H&M Fashion Runway Showcase launched in June, inviting players to unleash their creativity.

The Sims 2 Fashion Stuff Pack is a collaboration between H&M and EA. The stuff pack contains replicas of garments - all inspired by H&M's summer collection. Players can also create their own H&M store and fit it out with mannequins, clothing racks, cash registers, fitting rooms and more.

"We are very excited that H&M is the first brand to enter The Sims world in this way. For us, the stuff pack is a fun opportunity to meet our customers in a new and exciting environment and to show parts of our summer collection," says H&M's Head of Marketing Jörgen Andersson.

The Sims 2 H&M Fashion Runway Showcase invites players to create outfits for six design themes in an online virtual runway throughout the summer. The 12 best entries each week - which the public will vote for online - will be featured in the Fashion Runway Showcase. One garment from Sims 2 H&M Fashion Runway Showcase will be produced and sold in H&M stores.

The Sims 2 H&M Fashion Stuff Pack: http://thesims2.ea.com/about/sp5_index.php
H&M: http://www.dexigner.com/directory/detail/7844.html

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