Heavenspot Creates Show Package for SiTV

Heavenspot, a digital advertising agency located in Los Angeles, California, has recently completed the Show Package for the hit show from SiTV Network, Styleyes Miami, airing July 8th, 2007. Styleyes Miami spotlights cutting-edge, one-of-a-kind accessories, up and coming trendsetters, and the streetwise fashionistas who redefine style. Jai Rodriquez of Queer Eye hosts the 26-Episode season. Styleyes brings you the latest in Latino and urban style from the world of fashion design. The show provides an insider look at what turns heads at the clubs, bars and the streets of Miami.

The project required the design and animation team to develop an aesthetic that was fun and fabulous, directly speaking to the tone of the show's narrative. After numerous rounds of creative, SiTV chose a direction that was forward thinking, original and pushed the genre of fashion-oriented television programming.

Chevon Hicks, Creative Director, said about Heavenspot's approach, "It was important to the producers that we introduce Miami as more than just South Beach, but as a city that is rich in culture and has a unique fashion sense. Graphically, we wanted to show this while avoiding most of the typical Miami clichés - although our inclusion of Pink Flamingos was an unavoidable indulgence! Also, I must say that I was a huge Miami Vice fan growing up and the tone of this piece is somewhat influenced by that."



The package includes a progressive show open that combines video, 3D animation, vector illustration and motion graphics. The show open is unique because it elaborates on the theme while showcasing some of the hottest spots in Miami. Heavenspot created a complete set of graphic elements, including bumpers and lower thirds. The bumpers were used to reinforce the show's branding and provide a transition between the show and commercial breaks. The lower thirds were designed in multiple color variations to keep each episode in the series feeling fresh. Music composition also played a key role in the show's branding. Heavenspot developed a thematic score, including vocals and sound effects, which added a unique layer of sonic relativity to the visual package.

Seth Silver, Executive Producer of Heavenspot notes, "Our creative team has been uniquely set up to specialize in cutting-edge visual branding solutions for the worldwide broadcast market. Working with SiTV was a great opportunity for us because there are many stylistic consistencies in our teams' approaches. SiTV is a great brand to work with and producing creative for the network made us feel very much at home in our creative realm."

Work on the project began at the end of January 2007 and was completed in mid June 2007. All design, animation and production was completed in Heavenspot's Silver Lake, CA, headquarters. The project was created using Photoshop CS3 / IllustratorCS3 for design, and After Effects 7.0 and Maya 8.0 for animation. All sound design was completed in Pro Tools.

Additionally, Heavenspot is currently in production on 5 commercial spots for Ecko Unlimited and the Promo Package for a new show coming this fall from FOX Networks. The agency also just received the honor of being listed as one of the "Hot Interactive Shops" by the Hollywood Reporter.

Heavenspot
Heavenspot is an award winning digital advertising agency specializing in multiplatform brand, strategy and marketing solutions for the 18-34 demographic. A leader in creativity and technology, the 5 year old company has developed a roster of top clients, such as New Line Cinema, Hasbro Games, FOX Broadcasting, ABC Family, Red Bull, Amp'd Mobile and more.

Heavenspot: http://www.dexigner.com/directory/detail/6118.html

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