Brooklyn International Film Festival Selects Deniz Marlali to Redesign BrooklynFest Identity
August 7, 2007 | Levent OZLER
Deniz Marlali, 26, a graphic designer from Istanbul currently living in New York City, was selected from a highly competitive field of her peers to re-design the corporate identity of BrooklynFest, an annual event dedicated to discovering, exposing and promoting independent filmmakers which has been organized by the Brooklyn International Film Festival (BiFF) since 1997.
As BrooklynFest 2007 marked BiFF's tenth anniversary, the organization wished to update and refine its corporate identity in celebration of that milestone. Deniz Marlali's winning concept featured intersecting "o's" which represent the global and independent film communities and evoke the reels used to project a film. Deniz paired the "o's" with "BKLYN," an abbreviation of "Brooklyn," to create a fresh and modern icon. The new logo is featured prominently on BiFF's Web site and in their marketing materials.
Deniz Marlali
Winner of the 2006 European Logo Design Award, Deniz Marlali began her professional design career in 2003 at DDB Istanbul Advertising Agency, where she rose quickly from Junior Art Director to Art Director. In 2005 she moved to Ultra Advertising Agency, also in Istanbul, where she served as Art Director until 2006 when she moved to New York City.
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