Nokia's Global Design Sense
August 10, 2007 | Levent OZLER
Nokia is looking to add 2 billion new users by the end of the decade by reaching out to emerging markets, including China, Brazil, Indonesia, Africa, and India.
Nokia operates nine satellite design studios located within targeted nations where researchers and designers work to customize its approach to each market, blending macro trends with micro insights.
A new studio was just announced in Bangalore, India; others already operate within China and Brazil.
In late September, Nokia plans to release a line of seven phones designed for these emerging markets.
Antti Kujala, a design director at Nokia's headquarters in Espoo, Finland, spearheaded the strategy and design development.
He spoke to Nandini Lakshman in New Delhi about the nuances of designing for emerging markets and about future mobile design trends.
more: businessweek.com/innovate/content/aug2007/id200708 (506)
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