Design Research for Product and Service Innovation
September 25, 2007 | Levent OZLER
Achieving successful innovation requires a deep understanding of what is meaningful to customers and the marketplace.
By approaching research in a way that actually improves creativity rather than hinders it, companies can successfully produce more effective products and brands.
This seminar will take a deep look at what makes corporate innovation initiatives succeed or fail, and how design research can be used effectively to foster innovation.
Darrel Rhea uses his 25 years of consulting experience to illustrate his points with case studies from the world's leading companies.
This seminar will empower managers to effectively leverage the power of design research into their product and brand development process.
This seminar is ideal for corporate brand and product design managers, leaders of innovation initiatives, product developers, marketing communications executives, consultants, and anyone involved in driving customer-led innovation.
It is especially useful for managers and executives who regularly interact with corporate marketing and market research functions.
more: dmi.org/dmi/html/education/seminars/udr.htm (71)
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