Design Plus at Ambiente 2008

To have and to show good design: Design Plus stands for value added in terms of design at Ambiente in Frankfurt am Main from 8 to 12 February 2008.

Exhibitors of the world's biggest consumer- goods fair are invited to enter this international design competition.

The winning products will be on show during the fair at a special exhibition in the foyer of Hall 5.1/6.1 and presented in the Design Plus catalogue, which itself has won several awards.

"With Design Plus, we aim not only to show first-class modern product design but also, in particular, to encourage innovativeness, creativity and responsibility in the consumer- goods industry", says Nicolette Naumann, Vice President of Messe Frankfurt.

Thus, in addition to basic design quality criteria, account is also taken when judging the high-grade awards of utility value, technical and ecological qualities and the overall concept.

Against the background of changes in the market and in consumer behaviour, the subject of design is gaining in significance.

Good design, i.e., well thought-out and ecologically- oriented design, is rapidly gaining ground.

And both established and new manufacturers are reacting to this trend: "Today, young companies, niche suppliers and innovative global players are grasping the opportunity to position themselves in the market via good ideas, and to make contact with new target groups.

For such companies, Design Plus represents a supplementary platform at Ambiente where they can demonstrate their pioneering qualities with extraordinary and unmistakable products", explains Nicolette Naumann.

more: ambiente.messefrankfurt.com/designplus/en/design-p (424)

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