Brandwidth Mobilise the GSMA in Geneva

GSMA - the industry body that represent the interests of global mobile network operators - chose Brandwidth to design and build their state of the art exhibition and communications facilities at the World Radio Communications event in Geneva.

Brandwidth had to achieve a fine balance between an authoritative approach, reflecting the GSMA's position as the industry regulator, and a welcoming, relaxing environment, where delegates could sample high speed broadband products, charge mobile phones and access wireless Internet facilities on their own laptops.

The stand space also required the flexibility to transform from a lecture theatre to a lounge and breakout environment throughout the duration of the conference.

The visual identity of the stand had to reflect the red squares of the GSMA's brand whilst introducing new information flow lines, forming the basis of the main on-screen content, animations and large format stand panels.

more: brandwidth.co.uk (624)

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