Pearlfisher Wins Silver at the London International Awards 2008
November 22, 2007 | Levent OZLER
Pearlfisher won Silver at the London International Awards for Dr Stuart's Extraordinarily Good Teas in Package Design: Beverages Non Alcoholic.
In the herbal tea category the Dr Stuart brand is the only one to use pharmaceutical grade herbs make it highly effective and the next best thing to herbal medicine.
As a result, the brand believes it has a loyal and passionate following, but its dry, austere was a barrier to winning new customers.
Pearlfisher brought the brand to life by redesigning the teas, focusing on the personality of Dr Stuart's by imagining him as an idiosyncratic expert in herbs, whilst retaining authority as a seriously effective product.
His personality is reinforced visually and verbally with a surreal illustration for each variant accompanied by a peculiar, but relevant descriptor.
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