INTERspectacular Completes Series of Humorous Webisodes for Clearasil and Euro RSCG

The talented team at concept/design studio INTERspectacular have completed a series of webisodes for Clearasil and agency Euro RSCG. Entitled "A User's Guide to the World," the webisodes feature a unique brand of dry humor for the new Clearasil campaign "May Cause Confidence," only the INTERspectacular team can provide.

To view the new series, go to: http://www.interspectacular.com/pages/clearasil/

Aimed directly at the teens to young adult demographic, the biggest users of Clearasil and acne care products, this interactive campaign includes 10 educational filmstrip-influenced slide shows, which give young consumers a series of "Do's and Don'ts" for maneuvering through the world. In "That Voice," viewers are told how to get rid of that internal voice that causes a lack of confidence. "Accessorize" teaches young people how to throw fashion to the wind to stand out. And "Posture Counts" points out the important statement you give to the world through your every day stance.

According to INTERspectacular Executive Producer Greg Babiuk, this Clearasil project -- destined for release only on the web -- represents a significant new sector of the company's business. "As advertising continues to evolve, we are seeing more and more of these online campaigns," comments Babiuk. "For Clearasil, this extends the TV campaign to the Internet where teens look for fun, engaging content."

"The scripts were very funny, but they had no visual direction," notes Michael Uman, INTERspectacular Creative Director. "We worked on developing the scripts, and the visual humor that would illustrate each line. We then found the perfect Illustrator for the project, Mark Todd. Mark's work has an inherent sense of humor to it, so we knew he would be able to take our visual suggestions and notes and make them even funnier."

"Agencies today are looking for content exactly like this for the Internet - quirky little movies that entertain, but also inform consumers about their products," concludes INTERspectacular Creative Director Luis Blanco. "On projects such as this, the client sees us as more than just a production company, or just an animation studio. The projects are more collaborative, and we are involved in the writing and creative concepting process, which is what we really enjoy."

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