Fuseproject: Design Company of the Year
December 18, 2007 | Levent OZLER
Yves Behar has long been a proponent of design as storytelling, and now, as consumers wade through and search for meaning amid an overabundance of messages and stuff, more brands are figuring he just might be right.
The Swiss-born designer, who founded San Francisco's fuseproject in 1999, has gained a profile as an innovator across a remarkably wide range of design endeavor.
Behar has been a significant voice in bringing good design to more people and more categories, but he's also become known for pushing toward the future, working with new technology and forms to expand the parameters of what a product, and what design can be, and bringing a sense of responsibility and sustainability to many of his projects.
Behar famously breathed new life into Birkenstocks and created a series of lifestyle products for MINI; he pioneered new lighting forms with the award winning Leaf LED light for Herman Miller and his dramatic experimentations with Swarovski.
more: creativity-online.com/?action=news:article&newsId= (273)
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