Design Value: DMI International Singapore Conference
January 11, 2008 | Levent OZLER
This unique international conference will address how to use design and design thinking to solve business objectives.
With a panel of international experts, this conference will communicate how to create value through design, based on the triple bottom line: economic, social/cultural, and environmental value.
Design in all its forms is a powerful business tool, and there are specific techniques, processes, and structures to enable success.
But obtaining significant value from design goes beyond commissioning a hot designer or cool advertising.
Rather, it involves a deep understanding of customer behaviors, corporate leadership, corporate culture, cross-functional work teams, specific methods and processes, utilizing both qualitative research and intuition in decision making, and applying design visualization and design methods to key business processes.
A portfolio of experts from Asia, Europe and America will describe how to create value for the customer and for business by using design as a core business strategy.
more: dmi.org/dmi/html/conference/SG2007/conference.htm (123)
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