Transforming into Dell 2.0: The Customer's Strategic Role in Design Innovation
January 11, 2008 | Levent OZLER
This is a behind-the-scenes look at a corporate metamorphosis.
Policies giving rise to Dell's notable record of past achievements were no longer sustaining growth; a new vision was essential.
Kristina Goodrich reveals where Dell is headed today as it blends an awareness of marketplace realities with a nuanced assessment of user preferences.
The result is an array of cutting-edge products that are renewing sales and the company's brand.
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