Brandwidth Create a Haven for Gardeners with New Holiday Inn Green Room Microsite
January 25, 2008 | Guy Whiting
Holiday Inn have launched the Holiday Inn "Green Room" microsite to celebrate a new partnership with the Royal Horticultural Society (RHS) including confirmation that they will build a Show Garden at Hampton Court Palace Flower Show in July.
The show garden will form the centrepiece of activity aimed at encouraging the UK's estimated 26 million gardeners to make the most of their natural surroundings with imaginative use of their living space.
To bring this vision to life, multi award-winning designer Sarah Eberle has been appointed to translate Holiday Inn's philosophy of providing a warm, friendly and inviting environment for their guests - by literally bringing the outdoors inside.
By using the search facility on the microsite, users can quickly discover beautiful RHS recommended gardens and quickly locate the nearest Holiday Inn.
Special room rates will also be made available throughout the hotel network, plus information and tickets to gardening shows nationwide.
The microsite forms an element of an integrated campaign undertaken by Brandwidth that includes a partnership with the RHS, printed media, data capture and a competition to win a £10,000 garden makeover - culminating in the Show Garden at the Hampton Court Palace Flower Show from 8-13 July 2008.
more: brandwidth.co.uk (227)
184 impressions - 51,791 clicks
