Coca-Cola Unveils Designs for Fanta
February 2, 2008 | Levent OZLER
Coca-Cola is set to launch an extension of its iconic Fanta range, the packaging for which has been developed by the soft drinks giant's global in-house design team, together with Epoch Design.
The design and visual development of the new variant - Fanta Still - is part of a major multi-million pound marketing push that includes advertising by Ogilvy & Mather, and experi ential sampling by The Works.
According to Fanta senior brand manager Simon Pics, Epoch Design - on the brand's roster for a number of years - was briefed to create a visual identity system and style guide for all in-store and point-of-sale projects.
Coca-Cola's global design team, based in San Francisco, US, created key packaging and branding elements.
more: designweek.co.uk/Articles/137379/Article.html (354)
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