Zoic Studios Helps Make American Idol Promo Larger Than Life
February 2, 2008 | Levent OZLER
Fox recently tapped Zoic Studios and the company's creative acumen to produce a high-energy promo for the pop culture phenomenon American Idol that seamlessly combines live action, stock footage and visual effects. With VFX Supervision by Zoic Studios Creative Director Andrew Orloff, "Big People" is a pure expression of American Idol, with larger-than-life competitors performing in the heart of various American locations, giving it their all from dawn to dusk.
To execute the promo, Zoic shot performers on its green screen stage and united these shots with heavily manipulated stock footage so that the people would appear to tower above wheat fields, and sing in and amongst skyscrapers. This process involved meticulous tracking and lighting matches, animated transitions and the use of the magic bullet to provide a film-like finish to a wide collection of stock types. The result is a promo that speaks to the show's true fans for whom the day begins and ends with the drama and entertainment of American Idol.
"This was an exciting project for Zoic Studios because we were involved with every aspect of the production and really partnered with the Special Ops team at Fox to create something to get audiences geared up," says Andrew Orloff.
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