Herman Miller's Brian Walker on Design
February 15, 2008 | Levent OZLER
Herman Miller CEO Brian Walker talks with Corporate Design Foundation Chairman Peter Lawrence about tapping the creative network for insights and breakthrough ideas.
"The driver for us is our commitment to new ideas and solutions.
This external network ensures that we are always taking a fresh look at problems faced by our customers without subjecting it to our own filters.
If you have only an internal design staff, even an enormously talented one, you are inherently limited by their existing world view and experiences.
Our ability to tap into a broader outside network lets us revisit and reinvent our own filters on a regular basis and get a fresh perspective on existing or emerging problems.
This approach has its challenges, but it often leads to the best ideas and breakthroughs.
Our creative network is at the core of Herman Miller's DNA."
more: cdf.org/issue_journal/herman_millers_brian_walker_ (102)
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