Ready for Your Close-up?
February 18, 2008 | Levent OZLER
There is a very good reason why the same designers get published over and over again.
Certainly, the excellence of their work is part of it, and some employ PR firms and other promotional vehicles to broadcast their achievements.
Having lots of money and an army of publicists are not required to get your work noticed, though.
Most of all you should be media-ready-in other words, when the presses are ready to roll, not only do you have the goods to flaunt, but also the know-how to package and deliver your message to the public.
Don't be afraid to toot your own horn either.
Having just recently filed several large feature articles on designers who were novices at dealing with the press, I am compelled to offer some suggestions to get all designers ready for their close-ups.
Follow this advice and you'll be prepared when the opportunity arises-and happy with the coverage you get.
more: aiga.org/content.cfm/ready-for-your-close-up (144)
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