Anonymous Content Meets Magical Standards for Chevy

Joseph Kosinski of Anonymous Content directs this whimsical look at a new take on assembly line life for Chevy Malibu. This spot follows the beginnings of a baby girl, who gets handed a set of play keys by the robotic arms of a vehicle production line. As she grows, the protective arms of both her parents and the machine are there to care for her - setting her on her first tricycle, placing a bandage on her scraped knee after falling off her first skateboard, her first dance, watching over her high school graduation, until the now grown woman is ready for her very own Chevy. The precision Malibu is built around her, enveloping her in all its equipped safety standards. She is now ready to the leave the assembly line and drive off on her own...ready to experience life to the fullest.

---

---