Checkland Kindleysides Create Graphics for Urban Healing
March 2, 2008 | Levent OZLER
For holistic pharmacy brand Urban Healing, Checkland Kindleysides created a refreshed graphic palette for their concession within Harrods.
New lifestyle and ingredient imagery was introduced along with a clean, contemporary approach to in-store communications.
These refinements work throughout the retail space in the form of light-boxes and information pods, through to signage and high level navigation, reflecting the vitality and wellbeing ethos of the brand.
Urban Healing's OH (Optimum Health) Bar, which serves vitamin shots designed to energise and invigorate, is set against a vibrant backdrop, in front of which sits the elegantly simple interlocking bar.
An identity was created specifically for the bar, re-enforcing Urban Healing as a unique offer and a one-stop destination for healthiness on the go.
The logo has also been applied to bottles and packaging for the vitamin shots as well as menus and staff t-shirts.
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