Using Design to Catalyze Strategy Implementation

Crafting strategy remains a top priority for senior leaders as globalization accelerates, competition grows, and customers' needs evolve.

Successful strategies answer key questions such as, "What business should we be in?" "How do we compete?" "Where are we headed?" and "How do we get there?"

The potential is significant- strategies can change the fortunes of a company because they originate from a point of high leverage-the executive suite.

However, many senior leaders find that once the strategy has been formulated, the more difficult part is getting the organization to understand and adopt it.

And despite broad distribution of strategy decks, activities like town halls, plant visits, and creating new performance measures, strategy implementation is fraught with inaction.

Fortunately, the design discipline, with its orientation to problem solving and making the future tangible, has something very powerful to offer.

In this webinar, Professor Chris Conley will discuss how design expertise can be used to help companies implement the strategy they've worked so hard to create.

more: dmi.org/dmi/html/education/seminars/dlseries_conle (20)

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