Christian Guellerin: Design for a Better Future

Today the era of total quality is over, and has given way to a global approach in which social and economical aspects of creation and innovation are all-important. We no longer strive to "do better and better what we already know how to do", but "do things differently by creating the unknown from the known," in order to create new sustainable situations on a large scale.

In an age where individuals, societies, economies, and companies can feel lost regarding future global issues, the Designer has an essential role to play in putting mankind back in the centre of the economy.

In placing the individual at the heart of his interests, the Designer is responsible for seeing that the Economy serves mankind, rather than profit. Profit is thus reduced to a means, not an end. The Designer takes on a key position in the company and in the ethical society, placing profit and added value definitively at the service of progress.

Christian Guellerin, President of Cumulus

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