Integrating Design, Technology and Business for Rapid, People-driven Innovation
March 8, 2008 | Levent OZLER
Everyone now recognizes that insight is necessary for innovation.
But understanding your customer is only the first step.
How does such knowledge become active within an organization and retain its impact across the cycles of research, engineering, design and marketing? This seminar will show how organizations need to align the way they innovate across disciplines to address the increasingly complex web in which products, services, technologies and user needs are interwoven.
Through case work and interactive sessions, the seminar will demonstrate methods to achieve this alignment by identifying early the value of a new proposition to both the end-user/customer and the business, and then rigorously testing and refining across the product development cycle.
Anyone charged with delivering innovation across organizational boundaries and in need of understanding their customers in order to foment growth or change.
This seminar will be ideal for product developers, design managers, leaders of innovation initiatives, marketing executives and people involved with market research who want to expand their methodology and tool kits for understanding the crucial role of design and experience strategy in commercial innovation.
more: dmi.org/dmi/html/education/seminars/idtb.htm (133)
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